A Visit to Zadeh: Anything But Ordinary

Stepping into Zadeh's world is more than just a shopping trip—it's an adventure and a learning experience. Unlike any other jewelry store on Madison Avenue or beyond, Zadeh offers something truly unique.
At Zadeh, we don’t merely sell jewelry; we share a world of stories, passion, and craftsmanship. Catherine, the designer behind Zadeh, personally greets each visitor. She’s not just a saleswoman; she’s an educator, a storyteller, and a historian.



The journey often begins with an introduction: “The pieces you see are crafted from buffalo horn, parachute cord, and 18k gold.” This foundational knowledge sets the stage for deeper engagement. As clients, whether male or female, start to admire specific pieces, they ask questions—“This is beautiful. What kind of wood is that?”—and the conversation blossoms.

Catherine’s face lights up as she discusses the materials, design, and exclusivity of her work. Her passion is palpable, her explanations thorough, and she gives full credit to the stories behind each piece. She gently corrects misconceptions about gold types, buffalo horn sustainability, and how to wear each bracelet or pendant. Her directness surprises some, but they appreciate her honesty, sass, and impeccable style. Customers often see a reflection of themselves in Catherine’s strength and are inspired by her conviction.

And this passion is contagious. As Catherine’s enthusiasm grows, so does that of her customers. They become captivated, caught up in the magnetic pull of Zadeh.

The art of selling here isn’t about selling at all. It’s about sharing—sharing passion, warmth, and the sentiments that make each piece of jewelry more than just an accessory.
By Siri Dupont-Hurley